Leeds Rhinos BetterPoints Green Travel Rewards Headingley 2026

Key Points

• Leeds Rhinos and BetterPoints West Yorkshire have launched a partnership to reward supporters for sustainable travel to AMT Headingley Rugby Stadium, starting from 24 April 2026.
• The initiative begins during the club’s annual Green Round fixture against Catalans Dragons on Friday 24 April 2026, with kick-off at 8pm.
• BetterPoints is a free rewards app funded by the West Yorkshire Combined Authority, covering Bradford, Calderdale, Kirklees, Leeds, and Wakefield.
• Fans earn points for walking, wheeling, cycling, or using public transport, redeemable for vouchers, local partner spends, or charity donations, including to Leeds Rhinos Foundation.
• Sustainable travellers to home games from 24 April enter weekly prize draws, with more journeys increasing entries; end-of-season grand prize is a hospitality package for two at AMT Headingley Stadium.
• Chief Sustainable Transport Officer at BetterPoints, Jack Windle, stated: “We’re delighted to be partnering with Leeds Rhinos, a club that takes its community and environmental responsibilities seriously. BetterPoints is all about making sustainable travel rewarding and fun, and what better way to demonstrate that than at the Green Round? Whether fans are walking to AMT Headingley, jumping on the bus from the city centre, or catching the train to Burley Park or Headingley station, every journey can count.”
• Sue Ward, Chief Operating Officer at Leeds Rhinos, said: “We’re proud to welcome BetterPoints to our growing family of sustainability partners. The Green Round is a chance for everyone associated with Leeds Rhinos, players, staff and supporters, to think about the choices we make and the impact we can have. Partnering with BetterPoints gives our fans a genuine incentive to travel sustainably, and that’s something we hope will make a real difference well beyond matchday.”
• The Green Round features a fan travel survey with Ecotricity, kit recycling with KEEP, and Leeds City Council’s Travel Behaviour Change Team with mascot Arlo the Owl.
• A Leeds City Council spokesperson said: “Our Vision Zero ambition is for no one to be killed or seriously injured on Leeds roads by 2040, and to achieve this, means we need to make it easier, safer and more appealing for people to choose sustainable ways to travel. We’re investing in improvements to key routes across the city, including recent changes along the A660 corridor into Headingley, to support safer walking, wheeling, cycling and public transport. But infrastructure alone isn’t enough, we also need to support people to change habits. BetterPoints does exactly that by rewarding everyday journeys, and when it’s linked to something people are passionate about like supporting Leeds Rhinos, it becomes a powerful tool for positive behaviour change. We’re proud to support this partnership and to work alongside the club to help fans travel more sustainably and safely on matchdays and beyond.”
• Fans download the free BetterPoints app from Apple Store or Google Play; West Yorkshire users auto-enrol and start earning points immediately.
• Leeds City Council supports BetterPoints to advance air quality, active travel, and Vision Zero goals.

Leeds Rhinos (The Leeds Times) April 21, 2026 – Supporters of Leeds Rhinos can earn rewards for greener journeys to home games at AMT Headingley Stadium through a new collaboration with the BetterPoints West Yorkshire app, launching on 24 April 2026 during the Green Round fixture against Catalans Dragons.

What Is the Leeds Rhinos BetterPoints Partnership?

The partnership between Leeds Rhinos and BetterPoints West Yorkshire aims to encourage sustainable travel choices among fans attending matches and in daily life.

As detailed in the official announcement on the Leeds Rhinos website, fans who download the app and log their eco-friendly trips to games will enter prize draws. Weekly draws run throughout the season, culminating in an end-of-season prize of a hospitality package for two at the stadium.

BetterPoints, funded as a pilot by the West Yorkshire Combined Authority, operates across five districts: Bradford, Calderdale, Kirklees, Leeds, and Wakefield. Users accumulate points for activities such as walking, wheeling, cycling, and public transport use.

These points convert to vouchers from national brands, spending at local partners, or donations to charities, including the Leeds Rhinos Foundation, the club’s official charity.

The launch coincides with the club’s Green Round on Friday 24 April 2026, a dedicated sustainability event with kick-off at 8pm against Catalans Dragons. This fixture highlights efforts on and off the pitch to reduce environmental impact.

How Do Fans Participate in the Rewards Scheme?

Participation requires downloading the free BetterPoints app from the Apple Store or Google Play. Upon registration, West Yorkshire users join the programme automatically and begin tracking journeys.

Any fan travelling sustainably to one or more remaining 2026 home games at AMT Headingley Stadium qualifies for prize draw entries. Multiple sustainable trips yield additional entries, boosting chances for the grand prize.

As reported on the Leeds Rhinos site, more details will appear via club channels before the Green Round. The initiative extends beyond matchdays, promoting habitual shifts towards greener travel.

Who Are the Key Figures and Partners Involved?

Jack Windle, Chief Sustainable Transport Officer at BetterPoints, commented on the collaboration:

“We’re delighted to be partnering with Leeds Rhinos, a club that takes its community and environmental responsibilities seriously. BetterPoints is all about making sustainable travel rewarding and fun, and what better way to demonstrate that than at the Green Round? Whether fans are walking to AMT Headingley, jumping on the bus from the city centre, or catching the train to Burley Park or Headingley station, every journey can count.”

Sue Ward, Chief Operating Officer at Leeds Rhinos, added:

“We’re proud to welcome BetterPoints to our growing family of sustainability partners. The Green Round is a chance for everyone associated with Leeds Rhinos, players, staff and supporters, to think about the choices we make and the impact we can have. Partnering with BetterPoints gives our fans a genuine incentive to travel sustainably, and that’s something we hope will make a real difference well beyond matchday.”

Leeds City Council, a delivery partner for BetterPoints, aligns the scheme with regional goals. A council spokesperson stated:

“Our Vision Zero ambition is for no one to be killed or seriously injured on Leeds roads by 2040, and to achieve this, means we need to make it easier, safer and more appealing for people to choose sustainable ways to travel. We’re investing in improvements to key routes across the city, including recent changes along the A660 corridor into Headingley, to support safer walking, wheeling, cycling and public transport. But infrastructure alone isn’t enough, we also need to support people to change habits. BetterPoints does exactly that by rewarding everyday journeys, and when it’s linked to something people are passionate about like supporting Leeds Rhinos, it becomes a powerful tool for positive behaviour change. We’re proud to support this partnership and to work alongside the club to help fans travel more sustainably and safely on matchdays and beyond.”

What Activities Feature at the Green Round Fixture?

The 24 April 2026 Green Round includes multiple sustainability elements. A fan travel survey runs in partnership with green energy supplier Ecotricity.

Kit and equipment recycling occurs with environmental education organisation KEEP. Leeds City Council’s Travel Behaviour Change Team attends, featuring mascot Arlo the Owl.

This builds on Leeds Rhinos’ ongoing sustainability efforts, such as net zero targets by 2030 for scope 1 and 2 emissions, as noted in prior club announcements.

Previous Green Rounds involved partners like First Bus for subsidised zero-emission travel and Ecotricity surveys.

Why Does This Partnership Align with Regional Goals?

Leeds City Council supports BetterPoints to improve air quality, promote active travel, and achieve Vision Zero—no road deaths or serious injuries by 2040. Infrastructure upgrades, like those on the A660 into Headingley, complement behaviour change incentives.

The scheme fits Leeds Rhinos’ environmental commitments, including ESG policies to incentivise sustainable modes and engage fans via events like Net Zero matches.

Background of the Development

Leeds Rhinos has pursued sustainability for years, integrating it into matchdays and community work. The club targets net zero carbon by 2030 for scope 1 and 2 emissions, using its platform for education via the Leeds Rhinos Foundation on travel, food, and energy.

Past efforts include partnerships with Ecotricity for renewable energy and surveys, First Bus for zero-emission buses and subsidies, and events marking net zero progress.

BetterPoints launched earlier in 2026 as a West Yorkshire pilot, backed by the Combined Authority and Leeds City Council, to foster active and public transport use. This Rhino’s tie-in extends such regional pilots to sports fans.

Prediction: How This Development Can Affect Leeds Rhinos Fans

This partnership provides Leeds Rhinos fans with tangible rewards for sustainable travel, potentially increasing adoption of walking, cycling, wheeling, or public transport to AMT Headingley Stadium. Fans attending multiple home games gain more draw entries, which may encourage repeated green choices and extend habits beyond matchdays. Points redemption for vouchers or charity donations, including to the Leeds Rhinos Foundation, offers ongoing value.

Integration with Green Round activities and council infrastructure, like A660 improvements, could ease access, supporting safer travel aligned with Vision Zero. Overall, it presents fans with opportunities to contribute to environmental and safety goals while enjoying incentives tied to their match attendance.